Doing More with Less in Digital Health: Scaling What Works
At APhA 2025, I had the chance to speak about a topic that’s been at the heart of my work at MEMOTEXT for over a decade: how we scale digital health beyond pilots—and actually deliver value across systems, providers, and patients. With shrinking budgets and rising expectations, we’re all being asked to do more with […]
Introducing the MEMOTEXT AI Playbook for Digital Patient Engagement – Part 1
AI in healthcare has shifted from theory to implementation, yet its role in patient engagement remains in an early, evolving stage. While organizations recognize its potential, many struggle with where to begin, how to govern AI effectively, and how to ensure ethical, transparent implementation. To address these challenges, MEMOTEXT has developed the AI Playbook for Digital Patient Engagement—a […]
What won’t change with AI? What are your anchors?
With all the buzz around AI in digital health, it’s easy to feel overwhelmed. The promises of disruption and transformation are everywhere, and while AI undoubtedly has the potential to reshape many aspects of healthcare, it’s important to remember that some things will remain constant. At MEMOTEXT, we believe that grounding ourselves in these anchors […]
What Does 2025 Hold for AI/ML/LLMs (and us) in Digital Engagement?
HNY! Stepping into 2025, AI, machine learning, and LLMs are only beginning to reshape digital engagement, patient support and behaviour change. While these technologies hold immense promise, they also bring unique challenges to reflect on: Nuanced, Hyper-Personalization at Scale: Considering leveraging ML to tailor interventions based on real-time feedback, such as step counts, mood tracking, or […]