Doing More with Less in Digital Health: Scaling What Works

At APhA 2025, I had the chance to speak about a topic that’s been at the heart of my work at MEMOTEXT for over a decade: how we scale digital health beyond pilots—and actually deliver value across systems, providers, and patients. With shrinking budgets and rising expectations, we’re all being asked to do more with […]

Introducing the MEMOTEXT AI Playbook for Digital Patient Engagement – Part 1

AI in healthcare has shifted from theory to implementation, yet its role in patient engagement remains in an early, evolving stage. While organizations recognize its potential, many struggle with where to begin, how to govern AI effectively, and how to ensure ethical, transparent implementation.  To address these challenges, MEMOTEXT has developed the AI Playbook for Digital Patient Engagement—a […]

What won’t change with AI? What are your anchors?

With all the buzz around AI in digital health, it’s easy to feel overwhelmed. The promises of disruption and transformation are everywhere, and while AI undoubtedly has the potential to reshape many aspects of healthcare, it’s important to remember that some things will remain constant. At MEMOTEXT, we believe that grounding ourselves in these anchors […]

What Does 2025 Hold for AI/ML/LLMs (and us) in Digital Engagement?

HNY! Stepping into 2025, AI, machine learning, and LLMs are only beginning to reshape digital engagement, patient support and behaviour change. While these technologies hold immense promise, they also bring unique challenges to reflect on: Nuanced, Hyper-Personalization at Scale: Considering leveraging ML to tailor interventions based on real-time feedback, such as step counts, mood tracking, or […]

Evaluating JITAI Effectiveness: Techniques and ML Tools for Measuring Digital Engagement

Thoughtful application of adaptive and data-driven communications not only elevate user engagement but also play a crucial role in: driving meaningful behavior change boosting adherence enhancing care coordination fostering improved health literacy shared decision-making empowering patients and caregivers At MEMOTEXT, we thought we’d share about the importance of how to measure the effectiveness of tools such as […]

A4i Looks to Accelerate Commercialization

Commercialization efforts will be focused on hospital and community based behavioural health expansion  TORONTO, May 27, 2024 – A4i, an innovative digital platform for supporting people with complex behavioural and mental health conditions, has received funding from the Ontario Brain Institute (OBI) to support commercialization efforts, with a focus on expanding their presence within Ontario. […]

The MEMOTEXT Top10 Digital Patient Engagement Best Practices

Working with our provider, academic and clinical, pharmacy and employer clients, we have been learning and capturing best practices in digital patient engagement. Here’s a sneak peek at our top 10 list of best practices we’ve been working on.  Co-Design: Working with our product developers, designers and managers, our amazing team Wenjia and Sana, listen, […]

Gratitude in the time of COVID-19.

By Amos Adler | Co-Founder, CEO Here we are, most of us, stuck at home, some not working at all, others working more than we have in a long time. And then there are those who are working on the front lines, putting themselves and their own family members in harms’ way.  As the days […]