Memotext

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About Us

A Short History of MEMOTEXT

Designed by patients for patients.

MEMOTEXT began as a simple medication adherence web-app. From our users, we realized we needed to make reminders, support and educational content not only engaging but relevant.  Iterating with clients since 2012, we learned to use validated assessments and health data to understand context and  automatically tailor a mobile health intervention that was as unique as its user.

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Leveraging data to create interventions that are as unique as patients.

We began by using subjective behavioural assessments (questionnaires) to build tailored and adaptive messaging and mobile health interventions. Over time we started to consume claims data to understand patient medication history and refill dates to provide an objective source for personalizing messaging content. We also started integrating external sources of health data, like ambient phone data (sleep, activity), wearables and EMR data to tailor messaging, notifications, social feeds and voice messages.

Collaborating for outcomes.

Over time we realized that a large part of our strength comes from our ability to enable the visions of those we collaborate with. The most critical asset of a platform is external—the community of stakeholders. 

 

MEMOTEXT contributes, enables, validates and scales the visions of our collaborators and our clients.  We are very fortunate to have surrounded ourselves with leading academic and clinical innovators to work and collaborate with. We are also fortunate enough to have built a network of innovative clinical organizations that work with us to pilot, integrate and scale innovations into clinical and commercial workflows and ultimately improve outcomes

Creation of our digital engagement platform.

Today we are a data-driven, evidence-based, personalized digital engagement platform.  Our passion to do meaningful things drives our company to build, validate and scale digital engagement and DTx to provide a significant ROI to our clients, partners and patient populations. Also, if you’ve made it this far on this page then please do get in touch.

List of Clients

Alexion Canada
Allergan Canada
Biogen Idec Canada
Merck Canada
Leo Pharmaceuticals Canada
Genentech (Roche Group Ltd.)
Novartis Canada

BC Children’s Hospital
Baycrest Health Sciences
The Centre for Addictions & Mental Health CAMH
InMedic Clinics
Johns Hopkins University – Wilmer Eye Clinic
LMC Healthcare
Massachusetts General Hospital/Partners Healthcare
SickKids Hospital of Toronto
Fraser Health
Interior Health
Northern Health
Island Health
Vancouver Coastal Health

Humana Inc.
Greenshield Canada

Boots/Walgreens Pharmacy UK
Inviva Mckesson Pharma Care Network Corp.
PerformRX Pharmacy Benefit Management

Georgian College
ILAC International College
McMaster University
NYU Langone Health
Ohio State University
UCSD Health
University of Oregon Health System
University of Sasakatchewan
Vanderbilt University Medical System

SE Health
Pharma

FHI 360

TannenbaumCHAT

 

MEMOTEXT Team

Amos Adler

Founder and President

Wenjia Zhou

Lead UX Designer

Nick Ricchiuto

Controller

Jeff Flack

Senior Developer

Charles Yoon

Operations Director

Hesam Nekouei

Technical Lead Developer

Ahmad Shekari

Full Stack Developer

Gillian Drukmaler

Business Development Manager

Sherry Luo

Data Scientist

Debra McCafferty

Program Coordinator

Thomas Corcoran

Chair

Alex Ostrisky

Chief Technology Officer

Amos Adler

Founder and President

Amos brings speech, mobile and social technologies together to create mobile (mHealth) and telehealth patient adherence programs. Since 2008, Amos has led the design and deployment of dozens of digital patient adherence and behavior change programs globally while advocating for evidence-based approaches to technology-based behavior change. With a background in user oriented design methodologies, user-requirements elicitation, finance and enterprise scale technology deployment, Amos focuses on solutions to solve real-world business requirements with patient centered designs while understanding the challenges of change management in clinical settings.

Prior to founding MEMOTEXT, Amos held multiple technology and finance related positions within the Bell Canada Holdings family of companies and also has a background in social and private real estate development. Amos holds a M.Sc. in Analysis, Design and Management of Information Systems from The London School of Economics in London England, graduating with distinction was highlighted by his work within the launch of the world’s first independent exchange for international wholesale telecom capacity.

Amos speaks regularly at events such as: mHealth, Stanford Medicine X, Health Datapalooza, Genentech FutureMed2.0 and guest lectures at the Univ. of Toronto.

Wenjia Zhou

Lead User Experience Designer

Wenjia has a Masters in Health Informatics from the University of Toronto and a Bachelor of Medical Science from Western University.

She has experience delivering a variety of health engagement programs from simple text messaging programs to complex behavioural health applications.  She is passionate about patient-centred design and leverages user experience techniques to help overcome pain points for the best patient experience. 

Nick Ricchiuto

Controller

With over 20 years of experience in accounting, Nick has been responsible for designing, automating and managing a variety of areas, including purchasing, billing, collections and disbursements, payroll and reporting for a number of corporations. A graduate of Computer Programming and Analysis from Seneca College, Nick is also a QuickBooks ProAdvisor. Both his background and experience has given him sound knowledge of information flow and excellent problem solving skills, which have proven extremely valuable to the MEMOTEXT team.

Jeff Flack

Senior Developer

Jeff graduated from Seneca College with a diploma in Computer Programming and Analysis and brings over 15 years of experience to the team. Focused in systems analysis and software development for financial systems, e-commerce, database and business information systems, Jeff has also worked in the engineering world where he was developing application-specific firmware for Single board and Microcontroller systems. He has implemented complex software projects for clients including GPX International Tire, Procura, and AT&T.

Charles Yoon

Operations Director

Charles is a data enthusiast with an emphasis on effective data visualization. He completed his PhD in biomedical engineering specializing in stem cell genomics and proteomics, where using bioinformatic analysis, he discovered a key marker in improving the efficiency of cardiac cell generation. In his search to combine his passion for problem solving with his knowledge in data analytics, he’s previously worked as a consultant on numerous healthcare projects in the digital health space.

In his role as Data Engineer at MEMOTEXT, he is responsible for identifying strategic data needs in order to organize disparate data sources, facilitate data cleaning, and develop standardization models to fulfill business requirements.

Hesam Nekouei

Mobile Developer

Hesam holds an MASc. in Electrical and Computer Engineering from Ryerson University in Toronto. For his thesis he researched and designed an algorithm to improve computational speed in Non-symmetric Eigenvalue Problems based on CUDA programming language. He currently works on designing and developing mobile applications, Artificial Intelligence Markup Language (AIML) and algorithm extensibility and optimization with MEMOTEXT.

Ahmad Shekari

Full Stack Developer

Ahmad holds a master’s degree in Artificial Intelligence and a bachelor degree in Electronic Engineering, which has provided him with a wide range of knowledge and skills. He has more than 3 years of professional experience in IT field including backend, frontend and mobile apps developing as well as 15 years engineering experience in industrial control systems. He loves the process of building, optimizing and maintaining valuable software which is a key factor in MEMOTEXT. Even though hard engineering problems are often fun to solve, he is more attracted to solving real customer problems with a business justification.

Gillian Drukmaler

Business Development Manager

Gillian graduated with a Bachelor of Science from Western University. Her curiosity and passion for the intersection of business, healthcare, and innovation led her to pursue a master’s degree in Management of Innovation from the University of Toronto.


In her role as business development manager, Gillian works to curate and strengthen the sales pipeline by identifying and working with key stakeholders. She also supports our marketing efforts, assisting in campaign creation for our target audience.

Sherry Luo

Data Scientist

Sherry completed her M.Sc. in Computational Statistics at McMaster University. For her thesis, she conducted a simulation study to evaluate the effect of covariate misspecification in latent variable models and its impact on model selection.  

Sherry is passionate about data-driven solutions utilizing modern practices of data science, machine learning, and statistics. Her research interest lies in categorical data, latent variable models, and natural language processing.

Debra McCafferty

Program Coordinator

Debra graduated with an Honours BA from Waterloo University. She minored in Anthropology, which has given her a better understanding of the disparities between cultures and why people view things in very different ways. Her education combined with her numerous years of customer relations work experience has made Debra excel in customer service. Prior to joining MEMOTEXT, Debra worked for PricewaterhouseCoopers as an Operations Administrator for seven years. She brings with her a wealth of knowledge in the internal workings of a large company. Debra spearheads projects to efficiently organize and maintain important information throughout a project lifecycle.

Thomas Corcoran

Chair

In addition to his MEMOTEXT role, Mr. Corcoran is currently the Chair, NexgenRx Inc. and Chair, the Health Professions Regulatory Advisory Council (Ontario Government agency). He is also a Director of ArtsandTV Inc. as well as the owner/founder of the Stonegate Group. Mr. Corcoran is the immediate past Chair of the Institute of Corporate Directors (ICD) Ontario Chapter, and Past Chair of Bridgepoint Health and the Bridgepoint Foundation. He has also held senior executive positions in the private and public sectors, including Vice President and Managing Director at Canada Life Insurance, U.K. Division, and Vice president at IBM Canada and Special Advisor to the Secretary, Management Board (Ontario Government). Mr. Corcoran has also served as Governor at the University of Waterloo; Chair, President’s Advisory Council, University of Waterloo; Chair, Board of Governors, Crescent School; President and Chair, Ontario Chamber of Commerce; and Director, The Canadian Chamber of Commerce. Mr. Corcoran is a proud recipient of the Canada in Confederation Medal in 1992.

Alex Ostritsky

Chief Technology Officer

With an academic focus on artificial intelligence, Alex’s experience spans an array of senior management responsibilities as well as senior consulting engagements. Alex has implemented and spearheaded complex integration projects for clients such as Royal Trust, Bank of Montreal and AT&T Canada. He has architected and managed the development of International Financial Systems; Interactive Voice Response Systems; Distributed Database Schemes and Architectures; Telecommunications Systems; E-Commerce and Business to Business Information Systems. Mr. Ostritsky holds a B.Sc. equivalent from Ryerson Polytechnical Institute in the area of Applied Computer Science. (ACPS)