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One company hopes cute cat pictures will convince you to take your medicine

  • October 2015

By STEPHANIE BAUM Oct 5, 2015 at 7:56 AM

black cat meme 2

Memotext is trying a different approach as part of its push to trigger a conversation to get patients to change behavior: cute cat images. It is part of a mobile chat bot to automate conversations to improve adherence and fits into a broader program

“We’re not only asking whether you did something, but why did you do it,” Memotext Founder and President Amos Adler said in an interview. “It is mostly about figuring out how to send content to people in the context of their health.”

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